Jul 14, 2014; New York, NY, USA; Floyd Mayweather Jr. reacts during press conference at Times Square. Mandatory Credit: Noah K. Murray-USA TODAY Sports

The Square Jungle On UCN

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I have a regular column, “The Square Jungle” featured on the Undisputed Champion Network, a new digital entertainment website and video channel dedicated to the art and science of boxing. Here is an excerpt of the latest edition:

“Most companies are image-conscious and would never associate so closely with a character as unsavory as Mayweather. Infidelity was enough for Tiger Woods to lose multiple sponsors, and marijuana (now legal in some states) jettisoned Olympian Michael Phelps from cereal boxes. Even a rapper—Lil Wayne—recently lost an endorsement deal with Mountain Dew for inflammatory lyrics. But when it comes to boxing—the people under the stairs of sports—corporate slumming is merely an afterthought. Not only has Mayweather become a flagship of sorts for CBS and Showtime, but he has also become a flashpoint for the kind of cynical synergy galvanized for one purpose only: to get viewers to purchase extracurricular programming in the form of expensive pay-per-views. HBO pioneered this money-grab technique, producing countdown shows and documentaries to advertise fights that would not be aired on their own network. So there was Mayweather, released from the Clark County Jail last summer after his umpteenth domestic dispute, the object of 100 hours of special programming and appearances spread across Showtime and CBS to promote his fight against Guerrero. More disturbing, Mayweather was allowed to executive-produce some of the documentaries about him, a conflict of interest outrageous even for the fight racket.” Read “The Square Jungle” on UCN.

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Tags: Floyd Mayweather Saul Alvarez UCN

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